While every brand looked back on 2022, we looked forward and prepped for 2023. YETI became the first brand to recap your future, with our Year in Preview, dropped the same week as Spotify, Facebook, Instagram and Google’s 2022 recaps.
The experience gave access to 135 curated calendar moments across YETI’s core outdoor pursuits; from hunt and fish to rodeo and BBQ. You could add favorites to your mobile calendar, then get a personalized hype video, assembled in real time from over 600 unique clip combos. Users turned weekend hobbies into year-long obsessions, and YETI gained a year’s worth of touchpoints to share tailored events, deals and product drops to our biggest fans.